Rates by state / Ohio / Direct Energy Services
Retail Power Marketer · 78,126 residential customers
Direct Energy Services electricity rates
Residential customers paid an average of 17.9¢ per kWh in 2025, 2% below the Ohio average of 18.3¢ for the latest 12 months.
Direct Energy Services reports the energy (supply) part of the bill only. The rate above adds the Ohio average for the other part, so treat it as an estimate.
Average rate
17.9¢/kWh
2025, all residential revenue ÷ kWh
Average bill
$143/mo
At 797 kWh a month
1-year change
+9.6%
5 years: +32.2%
Average rate by year
202013.5¢
202115.1¢
202215.7¢
202315.8¢
202416.3¢
202517.9¢
Direct Energy Services bill at different usage levels
Estimated monthly bill at Direct Energy Services's 2025 average rate of 17.9¢ per kWh. Actual bills vary with your plan, fixed charges and taxes.
| Monthly use | Direct Energy Services | Ohio average |
|---|---|---|
| 500 kWh | $89 | $91 |
| 750 kWh (about average here) | $134 | $137 |
| 1,000 kWh | $179 | $183 |
| 1,500 kWh | $268 | $274 |
| 2,000 kWh | $358 | $365 |
Other utilities in Ohio
| Utility | Customers | Rate |
|---|---|---|
| Ohio Power Co | 1,348,588 | 19.0¢ |
| Ohio Edison Co | 961,084 | 16.0¢ |
| Duke Energy Ohio Inc | 700,265 | 16.8¢ |
| Cleveland Electric Illum Co | 677,581 | 16.2¢ |
| Dynegy Energy Services, LLC | 500,483 | 16.5¢ |
| Dayton Power & Light Co | 469,317 | 16.1¢ |
| AEP Energy | 448,950 | 16.5¢ |
| NextEra Energy Services, LLC | 448,827 | 16.2¢ |
Direct Energy Services: common questions
- How much does Direct Energy Services charge per kWh?
- Direct Energy Services residential customers paid an average of 17.9¢ per kWh in 2025, counting all charges, according to EIA Form 861 data. This is an estimate: Direct Energy Services reports only part of the bill, so the Ohio average for the other part is added.
- What is the average Direct Energy Services electric bill?
- The average Direct Energy Services household used 797 kWh a month in 2025, which works out to about $143 a month at the average rate.
- Is Direct Energy Services cheaper than other utilities in Ohio?
- Direct Energy Services's average rate is 2% below the Ohio average of 18.3¢. 51 of 104 utilities in Ohio have a lower average rate.
- Did Direct Energy Services raise rates?
- Direct Energy Services's average residential rate changed +9.6% from 2024 to 2025 and +32.2% since 2020.
- Is my Direct Energy Services bill too high?
- Enter the kWh and amount from your bill in the free bill check on AverageElectricBill.com. It compares your use with similar Ohio homes and your rate with Direct Energy Services's average.
Got a Direct Energy Services bill?
Check my billSource: U.S. EIA Form EIA-861, 2025 final data.