Rates by state / Texas / Direct Energy Services
Retail Power Marketer · 259,458 residential customers
Direct Energy Services electricity rates
Residential customers paid an average of 17.3¢ per kWh in 2025, 8% above the Texas average of 16.0¢ for the latest 12 months.
Average rate
17.3¢/kWh
2025, all residential revenue ÷ kWh
Average bill
$199/mo
At 1,153 kWh a month
1-year change
+5.7%
5 years: +37.6%
Average rate by year
202012.6¢
202111.8¢
202212.9¢
202314.6¢
202416.4¢
202517.3¢
Direct Energy Services bill at different usage levels
Estimated monthly bill at Direct Energy Services's 2025 average rate of 17.3¢ per kWh. Actual bills vary with your plan, fixed charges and taxes.
| Monthly use | Direct Energy Services | Texas average |
|---|---|---|
| 500 kWh | $87 | $80 |
| 750 kWh | $130 | $120 |
| 1,000 kWh | $173 | $160 |
| 1,500 kWh | $260 | $239 |
| 2,000 kWh | $346 | $319 |
Other utilities in Texas
| Utility | Customers | Rate |
|---|---|---|
| Reliant Energy Retail Services | 1,545,510 | 18.4¢ |
| TXU Energy Retail Co, LLC | 1,442,516 | 19.4¢ |
| City of San Antonio - (TX) | 888,946 | 12.4¢ |
| Austin Energy | 522,446 | 13.1¢ |
| Entergy Texas Inc. | 469,094 | 13.9¢ |
| Just Energy | 437,966 | 16.9¢ |
| Pedernales Electric Coop, Inc | 420,753 | 12.8¢ |
| US Retailers, LLC | 416,504 | 15.8¢ |
Direct Energy Services: common questions
- How much does Direct Energy Services charge per kWh?
- Direct Energy Services residential customers paid an average of 17.3¢ per kWh in 2025, counting all charges, according to EIA Form 861 data.
- What is the average Direct Energy Services electric bill?
- The average Direct Energy Services household used 1,153 kWh a month in 2025, which works out to about $199 a month at the average rate.
- Is Direct Energy Services cheaper than other utilities in Texas?
- Direct Energy Services's average rate is 8% above the Texas average of 16.0¢. 124 of 143 utilities in Texas have a lower average rate.
- Did Direct Energy Services raise rates?
- Direct Energy Services's average residential rate changed +5.7% from 2024 to 2025 and +37.6% since 2020.
- Is my Direct Energy Services bill too high?
- Enter the kWh and amount from your bill in the free bill check on AverageElectricBill.com. It compares your use with similar Texas homes and your rate with Direct Energy Services's average.
Got a Direct Energy Services bill?
Check my billSource: U.S. EIA Form EIA-861, 2025 final data.