Rates by state / New Jersey / Direct Energy Services
Retail Power Marketer · 6,882 residential customers
Direct Energy Services electricity rates
Residential customers paid an average of 22.7¢ per kWh in 2025, 4% below the New Jersey average of 23.8¢ for the latest 12 months.
Direct Energy Services reports the energy (supply) part of the bill only. The rate above adds the New Jersey average for the other part, so treat it as an estimate.
Average rate
22.7¢/kWh
2025, all residential revenue ÷ kWh
Average bill
$162/mo
At 714 kWh a month
1-year change
+9.6%
5 years: +36.2%
Average rate by year
202016.7¢
202119.6¢
202219.4¢
202319.8¢
202420.7¢
202522.7¢
Direct Energy Services bill at different usage levels
Estimated monthly bill at Direct Energy Services's 2025 average rate of 22.7¢ per kWh. Actual bills vary with your plan, fixed charges and taxes.
| Monthly use | Direct Energy Services | New Jersey average |
|---|---|---|
| 500 kWh | $114 | $119 |
| 750 kWh (about average here) | $170 | $178 |
| 1,000 kWh | $227 | $238 |
| 1,500 kWh | $341 | $357 |
| 2,000 kWh | $454 | $476 |
Other utilities in New Jersey
| Utility | Customers | Rate |
|---|---|---|
| Public Service Elec & Gas Co | 2,072,339 | 25.0¢ |
| Jersey Central Power & Lt Co | 1,047,687 | 18.4¢ |
| Atlantic City Electric Co | 509,015 | 25.8¢ |
| Rockland Electric Co | 66,678 | 23.2¢ |
| IDT Energy, Inc. | 42,845 | 18.4¢ |
| SmartEnergy Holdings, LLC | 33,223 | 28.4¢ |
| City of Vineland - (NJ) | 22,866 | 18.6¢ |
| Reliant Energy Northeast LLC | 20,329 | 24.1¢ |
Direct Energy Services: common questions
- How much does Direct Energy Services charge per kWh?
- Direct Energy Services residential customers paid an average of 22.7¢ per kWh in 2025, counting all charges, according to EIA Form 861 data. This is an estimate: Direct Energy Services reports only part of the bill, so the New Jersey average for the other part is added.
- What is the average Direct Energy Services electric bill?
- The average Direct Energy Services household used 714 kWh a month in 2025, which works out to about $162 a month at the average rate.
- Is Direct Energy Services cheaper than other utilities in New Jersey?
- Direct Energy Services's average rate is 4% below the New Jersey average of 23.8¢. 18 of 67 utilities in New Jersey have a lower average rate.
- Did Direct Energy Services raise rates?
- Direct Energy Services's average residential rate changed +9.6% from 2024 to 2025 and +36.2% since 2020.
- Is my Direct Energy Services bill too high?
- Enter the kWh and amount from your bill in the free bill check on AverageElectricBill.com. It compares your use with similar New Jersey homes and your rate with Direct Energy Services's average.
Got a Direct Energy Services bill?
Check my billSource: U.S. EIA Form EIA-861, 2025 final data.